South Louisiana Community College’s Communications and Marketing Office captured a gold Paragon Award from the National Council for Marketing and Public Relations.
The awards were presented this week during a Facebook Live event, which replaced the organization’s usual recognition ceremony at its national conference. The conference was canceled amid the coronavirus crisis.
The Communications and Marketing Office won the top prize in the Print Ad – Single category for an ad in the college’s recent Rural Marketing Campaign. The ad depicts welding student Trina Batiste from Crowley with the words learn, burn, earn.
“This ad featured a quick, to-the-point headline with three words that say it all – learn, burn, and earn,” said an NCMPR judge about the ad. “The use of minimal copy along with the strong photo makes an impression. Great job, your goal was met.”
NCMPR’s prestigious Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It’s the only national competition of its kind that honors excellence exclusively among marketing and PR professionals at two-year colleges.
Winning entries, from large and small colleges across the country and Canada, demonstrated creativity and originality that set them apart in this year’s competition.