Brand Transformation
Overview
From 2022-2024, the Office of Communications and Marketing worked with SimpsonScarborough, higher education marketing firm, to rebrand South Louisiana Community College. The team evaluated the College's reputation and perception and developed a brand strategy to improve recruitment and recognition.
OBJECTIVES
- Increase college recognition
- Improve student and staff recruitment
- Maximize fundraising opportunities
- Leverage research and diagnostics
- Bolster SLCC pride
- Develop a multi-media identity system & strategy
- Create a "voice" and "tone" for SLCC messaging
PROJECT LIAISONS
Management: Marketing & Communications
Stakeholder Support: Institutional Advancement
Committee: Departmental Communications Leaders & Academic Experts
Leadership & Buy-In: Executive Team
Questions?
Contact Anne Falgout.
Latest Updates
4/18/24 Update:
Phase 1 Research: Complete!
Phase 2 Brand Identity: Complete!
Phase 3 Brand Strategy: Complete!
Phase - 3 Continued, Brand Activiation: Complete! (and ongoing)
Brand Reveal - April 18th
Brand board
Get a taste of our new look and feel.
Please contact the Office of Communications and Marketing should you have any questions.
Deliverables
Phase 1: Research
- Audit & Review
- In-Person Surveying
- Discovery Report
- Quantitative Research
Phase 2 (continued): brand strategy
- Marketing Strategy
Phase 2: Brand Identity
- Brand Platform
- Personas & Messaging
- Creative Discovery, Testing, Concepting
- Concept Buildout
- Brand Guide
Phase 3: Brand activation
- Foundational Design Elements
- Templates & Samples
- Brand Camp Training Workshop
This site provides information using PDF, visit this link to download the Adobe Acrobat Reader DC software.