Brand Transformation
Overview
SimpsonScarborough will work with South Louisiana Community College in evaluating its current reputation and perception and developing brand strategy in order to improve recruitment and recognition.
OBJECTIVES
- Increase college recognition
- Improve student and staff recruitment
- Maximize fundraising opportunities
- Leverage research and diagnostics
- Bolster SLCC pride
- Develop a multi-media identity system & strategy
- Create a "voice" and "tone" for SLCC messaging
PROJECT LIAISONS
Management: Marketing & Communications
Stakeholder Support: Institutional Advancement
Committee: Departmental Communications Leaders & Academic Experts
Leadership & Buy-In: Executive Team
Want to get involved?
Contact Anne Falgout to find out how.
Latest Updates
3/1/24 Update:
Phase 1 Research: Complete!
Phase 2 Brand Identity: Complete!
Phase 3 Brand Strategy: Complete!
Phase - 3 Continued, Brand Activiation: Current Phase
Brand Reveal!
- SS has built a proposed Creative Production listing that includes Foundational Design Elements like business cards, letterhead, and a brand-in-a-box for each campus
- Templates and Samples for frequently used graphics and designs
- Brand Camp Training with communicators
Brand Reveal
- Release to the public will coincide with an event in mid April 2024
- Faculty, staff, and students will be given advanced access to the brand identity through a series of meetings and presentations
- Training will be conducted on site and virtually on and around the date of the public reveal
Deliverables
Phase 1: Research
- Audit & Review
- In-Person Surveying
- Discovery Report
- Quantitative Research
Phase 2 (continued): brand strategy
- Marketing Strategy
Phase 2: Brand Identity
- Brand Platform
- Personas & Messaging
- Creative Discovery, Testing, Concepting
- Concept Buildout
- Brand Guide
Phase 3: Brand activation
- Foundational Design Elements
- Templates & Samples
- Brand Camp Training Workshop
Monthly Timeline
Projected Duration: November 2022 - April 2024
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Months 13-18
Brand Audit; Competitor Review; Virtual Intake Sessions
Development of Discovery Report
Qualitative Intake Sessions; Survey Instrument Development Begins
Finalize Survey Instruments; Prep Lists
Study in Field; Begin Analysis
Analysis and Reporting; Deliver Research Report
Brand Strategy Development
Creative Concepting Begins
Creative Testing
Develop Brand Guidelines and Integrated Marketing Strategy
Present & Vet Integrated Marketing Strategy; Training Workshop
Brand Activation
Optional Production Period
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